A Matter of Trust:Executive Level Advocates

To realize the optimum "return on sharing", there should be advocates for both the sharing and protection of data. Some companies have elevated data protection to a C-level job—the CISO (Chief Information Security Officer). Senior supply chain executives must also advocate the benefits of sharing of information. These decisions should rationally weigh the trade-offs. The supply chain that maximizes sharing of the right information works like one integrated enterprise, realizing significant competitive advantages over a supply chain whose participants withhold valuable information from each other.